How can an in-person service expand its reach and retain its customers during COVID-19? By revamping its brand identity to tell a more authentic story and stand-out from the competition. After crafting the identity, our team brought it to life on social media, print, and an entirely new website.
The updated logo's clean lines and use of negative space highlight the company’s professionalism and commitment to presentation, while the unique arrangement of the letters and rounded edges add character and personality.
The black and white maintain the respectful and pristine qualities that the brand has established, and subtle touches of red represent the energy and passion that the company is proud to have for their work.
The updated voice representing the new PAH brand.
Results of redesign:
Chelsie Kelly, CW
Evan Shisler, CW
Chris Cole, AD
David Ligon, AD
Sheila Villalobos, ST
Payal Pereira, ST
Emilee Lampert, CBM