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San Pacho (Rebrand)

A bold new brand for a rising Croatian producer/DJ that cuts through the noise.


San Pacho

My Role(s)

Art Direction
Graphic Design

Project Type

Live Client


In the EDM scene, there's a lot of homogeneity (both visually and musically speaking). The goal was to create a visual identity that speaks to Pacho’s unique essence & is tied to his roots. That’s why inspiration was taken primarily from different elements in Pacho’s tattoos and the personal stories behind them. Also incorporated: the magic of the famous Čipka lace tradition in Croatia, as this has a special meaning for Pacho.